Our Manifesto
PROCEED WITH PURPOSE ON THE ROAD LESS TRAVELED.
We believe that, in order to be truly appreciated, a thing must be fully experienced. That new roads bring unexpected pleasures. And that every fruit stand demands a full stop. On our tours you’ll be introduced to the local makers, artisans, farmers, and laborers – the ones who make this region so unique.
As avid global travelers ourselves, we seek to bring that same sense of adventure and excitement to our own company. When we travel, we learn so much about new destinations when we wander off the main roads and tap into the local perspectives.
With that in mind, we’ve arrived at two core beliefs. First, that Sonoma and Napa Valley are uncommonly varied, from mountainous vineyards to coastal shores. This area is at the forefront of so much innovation – like farm-to-table cuisine, craft beers, and Biodynamic® wines – that we want to share it with others through curated Wine Country experiences.
And second, that this planet needs our tender loving care – now more than ever. It’s around this value that we have built our company to be eco-driven, socially conscious, and a force for good in the world. We regularly donate to organizations that share our sustainability values.
We want our Boho guests to come away with a true and authentic sense of everything that makes this part of the world so special. We’re honored to show you the Wine Country we know and love.
Our Team
Jordan is a pioneer of innovation and challenging the norm. He began his career in consulting to later realize his passion lived elsewhere. Dropping everything he once knew, he set out to learn the ins and out of the wonderful world of production and winemaking across multiple countries. Jordan has spent 17 years in Sonoma, building restaurants and wine companies, and wants to share his passion for hidden family businesses of wine country with more people!
What’s in Jordan’s glass lately: LaRochelle Black Night Chardonnay
Alex is a native San Franciscan who just couldn't stay away. After some time in tech, he escaped and found himself drawn into operating a bar and event space in downtown San Francisco, 111 Minna Gallery. However, with a kid on the horizon, he has decided to step away from the hustle and bustle of the city and lend his expertise in events and operations to a new venture. Alex loves all things food and drinks, and while the next bit may be about wine, he's more of a cocktail guy most nights.
What’s in Alex’s glass lately: Dry Bubbles